Generative Artificial Intelligence and the Transformation of HR Practices

Abstract

Generative Artificial Intelligence (GenAI) is rapidly transforming Human Resource Management (HRM) by introducing advanced capabilities in recruitment, employee engagement, learning and development, performance evaluation, and workforce analytics. Traditional HR practices that depend heavily on manual processes are being redesigned through AI-powered automation and intelligent decision-support systems. This article explores the role of Generative AI in transforming HR practices and highlights its influence on organizational efficiency, employee experience, and strategic decision-making. GenAI enables HR professionals to analyze large volumes of workforce data, create personalized learning experiences, automate administrative tasks, and improve talent management processes. However, successful adoption requires attention to ethical issues, data privacy, algorithmic bias, and human oversight. The study emphasizes that Generative AI should complement human capabilities rather than replace human judgment in HR decision-making. Organizations in emerging economies, including Pakistan, can benefit from GenAI adoption by developing digital skills, responsible AI policies, and technology-oriented HR strategies.