Innovation Capabilities and Small-Business Competitiveness
Keywords:
innovation capability, small business, competitiveness, digital transformation, organizational learningAbstract
Innovation capability has become a fundamental source of competitiveness for small businesses operating in rapidly changing markets. Small firms often experience financial limitations, shortages of specialized employees, restricted access to technology, and intense competition from larger organizations. Nevertheless, their flexible structures, close relationships with customers, entrepreneurial leadership, and faster decision-making processes can enable them to develop valuable innovations. This article examines how innovation capabilities strengthen small-business competitiveness through product development, process improvement, digital transformation, organizational learning, market responsiveness, strategic collaboration, and entrepreneurial leadership. It argues that innovation capability should not be understood only as the ability to introduce new products. Instead, it represents an integrated organizational capacity to identify market opportunities, acquire and apply knowledge, experiment with new ideas, reorganize resources, and translate creative initiatives into commercial outcomes. Small businesses with strong innovation capabilities are more likely to achieve differentiation, improve operational efficiency, respond effectively to environmental change, and develop sustainable customer relationships. The article also discusses the barriers that prevent small firms from innovating and proposes managerial and policy measures for overcoming these constraints. It concludes that sustainable competitiveness depends on institutionalizing innovation through supportive leadership, employee participation, digital investment, external networks, and continuous performance evaluation.
Downloads
Published
Issue
Section
License
Copyright (c) 2021 Elena Marković

This work is licensed under a Creative Commons Attribution 4.0 International License.